Bundling travel extras inside checkout
Separate extras added checkout decisions. I mapped the journey and helped test a bundled offer that kept travelers in the booking flow.
- services AOV
- +2%
- refund queries
- −6%
- bad reviews
- −9%
Based in Tbilisi
Georgia
GeorgiaOleg Fimushkin.Senior Product Designer.
I like getting in the weeds with devs.
Selected product work
Making donation fee coverage clearer
I designed fee coverage for three nonprofit settings with clear donation totals. A/B tests reported higher coverage and fewer opt-outs.
- fee coverage
- +1.67%
- opt-outs
- −8%
- fee modes
- 3
Clarifying five car-sharing trip states
I helped clarify paid time and costs across five trip states. Approved for development; full release unconfirmed.
- trip states
- 5
- platforms
- 2
- designers
- 3
Product design & team leadership
Kupibilet
2023–present
Lead Product Designer
I lead design across web, iOS and Android. For route details, I documented a modal pattern for reuse by other product teams.
Route details: +2.75% results-to-checkout conversion. Service bundles: +2% average order value from services. Reported project results.
Fundraise Up
2022–2023
Senior Product Designer
I designed donation checkout, dashboard and donor-portal flows, and refactored shared components to improve accessibility and maintainability.
One fee-coverage interaction for three nonprofit settings. A/B testing reported +1.67% fee-coverage conversion and 8% fewer default-setting opt-outs.
Delimobil
2018–2020
Lead UX/UI Designer
I designed iOS and Android experiences for Delimobil, Anytime Prime and Delisamokat, built a design system implemented in code and mentored a junior designer.
Five redesigned trip states, approved for development. Full release unconfirmed.
Earlier experience
Synergy
Lead Product Designer
2020–2022
Rambler&Co
UX/UI Designer
2018
Liga Stavok
Lead Web Designer
2016–2018
Freelance
Web Designer
2015–2016
Tools I build and publish
My Figma profile (opens in a new tab)
ShapeFlow
20K+ users · Sep 2026Create blobs, waves and organic patterns right inside your designs.
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Smart Randomizer
Realistic contentFill frames with localized names, realistic numbers and price tags.
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ColorLab
Image adjustmentsAdjust image colors and apply effects directly within your designs.
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Easy Palette
Color toolsA small color utility for everyday design work and experimentation.
Find on my Figma profile. Opens in a new tab
WordGlue
TypographyKeep words together using non-breaking spaces across selected text.
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Perspective
Vector transformsApply perspective to flat vector shapes to add depth to the design.
Opens in a new tabWriting on product decisions & design careers
Getting hired is easier than proving yourself on the job (opens in a new tab)
What product teams expect after the portfolio review.
HabrWhy the lowest flight price doesn’t always win (opens in a new tab)
How baggage, timing and comfort shape flight choices.
MediumWhy the lowest flight price doesn’t always win (opens in a new tab)
The flight-choice analysis, also published on VC.ru.
VC.ruDesign without research is just guesswork (opens in a new tab)
Using research to make and defend design decisions.
MediumPress & industry commentary
AI in travel: where it helps, and where people still matter
My commentary on travel automation and when human support is still needed.
(opens in a new tab)
Why almost 70% of travelers skip the cheapest flight
My comments on baggage, connections and total cost—not just the lowest fare.
(opens in a new tab)Jury work & professional memberships
Orpetron
Jury member · 2026
Web Design Awards
Top Design King
Jury member · 2026
International design awards
Union of Designers
Member · since 2026
International Public AssociationEurasian Art Union
Professional member
Professional arts associationOpen to Lead / Staff Product Design roles.
Based in Tbilisi, Georgia · Open to relocate